New Commons Partner - Web 2.0 Consultant

In January 2009, John Speck joined New Commons after more than 15 years working in organizational communications and enterprise technology. The merger of Speck's Real Advertising marketing consultancy with New Commons brought our clients a range of powerful, new capabilities.

As a New Commons Senior Consultant, Speck focuses on brand building, organizational communications and enterprise technology design. His basic approach combines rigorous analysis with creative problem-solving, letting him quickly and accurately identify resistance points in the natural flow of goods, data and communications.

In December 2007, he began presenting his web 2.0 seminar at New Commons and has since given it regularly both in our studio and as a guest speaker for groups like Brown University's John Nicholas Brown Center for the Public Humanities and Cultural Heritage. He also hosts regular drop-in sessions where he coaches the New Commons network on web 2.0 issues.

Speck has worked with New Commons clients since 2006, helping them specify web 2.0 software and guiding them through implementation. Clients include Providence College and the RI Division of Statewide Planning. He also develops primary research for client projects, writes and edits most documents and creates a wide variety of media deliverables, including document layouts, informational graphics, websites and short films.

Speck began his advertising career in 1993 writing copy at Providence agency Mariani, Hurley & Chandler. From 1995 to 2000 he helped build the legendary pro audio brand EAW through its trailblazing website and interactive communications. As the original director of marketing at Mediaspace Solutions in 2000, he helped build both a web application and an enterprise system that remain the company's backbone. As principal of Real Advertising, he has helped clients develop brand identities, communicate their uniqueness and engage with markets. He has a Bachelor of Music from Oberlin College (1985).